Data Journalism

Problem

Propellernet & CarWow needed some eye catching and provocative data to hook journalists with. Following their creative lead, we build out a system to calculate how closely cars conform to the golden ratio.

Impact

By challenging assumptions and building eye catching visuals, the analysis netted over 100 backlinks and coverage in 15 national newspapers. The project was able to have the largest impact while minimising the amount of time spent manually assessing input images.

The full article can be found here

Method

Using a combination of augmented tagging and computation optimised geometric analysis, this project was an interesting challenge with a successful result.